SEOUL TO

PARIS
PARIS
PARIS

A new chapter for

Korean brands in France

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WHY NOW? WHY YOU?

INTEREST IN K-CULTURE CONTINUES TO GROW IN EUROPE — AND FRANCE IS NO EXCEPTION.

If you are a retailer attentive to consumer trends, now is the ideal time to integrate Korean brands into your offering. Korean products, driven by the K-pop wave, K-dramas, and Korean aesthetics, are highly viral on social media.

If your target clientele is young, connected, and curious, you must seize this opportunity to energize your shelves and your brand image.

+25%

Growth of Korean cosmetic exports to Europe

62%

Young French consumers discover products via social media before purchasing

#KBEAUTY

Over 4.5 billion views on TikTok

OUR SERVICES FOR YOUR ESTABLISHMENT

BRAND SELECTION ADAPTED TO YOUR CUSTOMERS AND YOUR CHANNELS

BRAND SELECTION ADAPTED TO YOUR CUSTOMERS AND YOUR CHANNELS

Retail, concept store, pharmacy, organic.

COMPLETE REGULATORY SUPPORT

COMPLETE REGULATORY SUPPORT

Customs, labeling, compliance, translation, certifications.

EXCLUSIVE LAUNCHES & CO-BRANDED ACTIVATIONS

EXCLUSIVE LAUNCHES & CO-BRANDED ACTIVATIONS

Events, digital campaigns, UGC content.

#K-beauty: Why is it so successful?

Technology, product innovation, and social media influence are the main drivers of K-beauty's global success.

K-BEAUTY

Innovation and quality

Korean beauty products are renowned worldwide for their innovation, exceptional quality, and unique approach to skincare.

K-LIFESTYLE

Everyday Korean Living

Korean Lifestyle Products: Modern Trends in Beauty, Wellness, and Everyday Living. From skincare to health and home essentials, discover the essence of contemporary Korean life.

READY TO GET STARTED? LET’S BUILD YOUR SUCCESS IN FRANCE

READY TO GET STARTED? LET’S BUILD YOUR SUCCESS IN FRANCE

COLLABORATION METHODS

Integration into our B2B network

B2B MEETINGS & SAMPLES

Join our network of B2B partners.
We regularly invite you to our events and professional meetings, and share new collaboration and brand development opportunities with you.

An active network designed to create direct connections with every project and event.

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CO-CREATED MARKETING CAMPAIGNS

Influencer strategies, display, social media & in-store activation with testers.

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YIDA

YIDA PROJECT

POP-UP PROJECT / Kapsule

A series of "pop-up" initiatives and capsule collections through which YIDA goes beyond its role as a simple distributor to establish itself as an expert and essential partner in the Korean lifestyle industry.

We support brands in their strategic development, market activation, and provide them with end-to-end retail expertise across Europe.

K-BEAUTY & WELL-BEING

A CULTURAL BRIDGE BETWEEN SEOUL AND PARIS

1. YIDA COMPANY AT KOREA EXPO
SEE THE ARTICLE ON LINKEDIN
2. K-BEAUTY IN PARISIAN PHARMACIES
SEE THE ARTICLE ON LINKEDIN
3. REIMAGINING THE PHARMACY EXPERIENCE
SEE THE ARTICLE ON LINKEDIN

CONTACT

CONTACTEZ-NOUS POUR VOTRE PROJET

Cet Accord de Confidentialité est conclu entre les parties dans le but de prévenir toute divulgation non autorisée d’Informations Confidentielles. Les parties conviennent d’établir une relation confidentielle concernant la divulgation de certaines informations propriétaires et confidentielles. Les Informations Confidentielles désignent toute donnée ou information appartenant à la Partie Divulgatrice et qui n’est pas généralement connue du public, qu’elle soit sous forme tangible ou intangible. La Partie Réceptrice s’engage à conserver et maintenir les Informations Confidentielles dans la plus stricte confidentialité, exclusivement au bénéfice de la Partie Divulgatrice.
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