SEOUL TO

PARIS
PARIS
PARIS

A new chapter for

Korean brands in France

MAKE AN APPOINTMENT

WHY NOW?
WHY YOU?

INTEREST IN K-CULTURE IS GROWING ACROSS EUROPE — AND FRANCE IS NO EXCEPTION.

If you're a distributor attuned to consumer trends, now is the perfect time to bring Korean brands into your offering. Driven by the wave of K-pop, K-dramas and Korean aesthetics, Korean products are highly viral on social media.

If your target audience is young, connected and curious, this is your opportunity to energize your shelves and your brand image.

+37%

GROWTH IN KOREAN COSMETIC
EXPORTS TO EUROPE
IN 2023

68%

OF YOUNG FRENCH CONSUMERS
PURCHASE PRODUCTS
SEEN ON SOCIAL MEDIA

#KBEAUTY

HAS OVER 3.5 BILLION
VIEWS ON TIKTOK

WHY ARE KOREAN PRODUCTS
SO APPEALING?
THE KOREAN MARKET IS KNOWN AS AN OEM/ODM FOR MANY
EUROPEAN LUXURY BRANDS
K-Beauty Image
K-BEAUTY
THE ALLIANCE OF SKINCARE & TECHNOLOGY
Cutting-edge formulations, innovative textures, visible results. Aesthetic packaging, convenient formats,
and performance that builds loyalty.
K-Food Image
K-FOOD
A FLAVORFUL UNIVERSE LIKE NO OTHER
Snacks with unique, playful, and often “addictive” flavors (seaweed, puffed rice, fermented sauces). At YIDA, we curate a balanced selection: healthy and light Korean products for wellness-minded consumers, and best-sellers popular online and loved by the younger generation.

OUR SERVICES FOR
YOUR EXPANSION

feature-item-1
BRAND SELECTION ADAPTED TO YOUR CUSTOMERS AND YOUR CHANNELS

Retail, concept store, pharmacy, organic.

feature-item-2
COMPLETE REGULATORY SUPPORT

Customs, labeling, compliance, translation, certifications.

feature-item-3
EXCLUSIVE LAUNCHES & CO-BRANDED ACTIVATIONS

Events, digital campaigns, UGC content.

WAYS TO COLLABORATE WITH YIDA
OUR CONCRETE ACTIONS TO SUPPORT YOU

B2B MEETINGS
& SAMPLES

Organization of B2B meetings, sample dispatch for product validation and market positioning.

BOOK A MEETING
Business Image 1 Business Image 2

CO-CREATED
MARKETING CAMPAIGNS

Influencer strategies, display ads, social media &
in-store activations with testers.

BOOK A MEETING

B2B MEETINGS
& SAMPLES

Organization of B2B meetings, sample dispatch for product validation and market positioning.

BOOK A MEETING
Business Image 3 Business Image 4

READY TO GET STARTED? LET’S BUILD YOUR SUCCESS IN FRANCE

READY TO GET STARTED? LET’S BUILD YOUR SUCCESS IN FRANCE

K-BEAUTY & WELL-BEING

A CULTURAL BRIDGE BETWEEN SEOUL AND PARIS
1. Company Yida at Korea Expo
Korea Expo
2. K-Beauty in Parisian pharmacies
K-Beauty en pharmacie
3. Reinventing the pharmacy experience
Réinventer pharmacie

YOUR PROJECT, OUR EXPERTISE

INTERESTED IN THE NEW GENERATION OF KOREAN BRANDS?
LET’S TALK ABOUT YOUR NEEDS AND ENVISION YOUR FUTURE CORNER K TOGETHER!